Mallzee, created in 2012, is by far the most social application I have seen for the fashion industry. It is more than just a personal shopper. It gives you the same experience of shopping with your friends on your very own phone. The best (or maybe worst) part about heading to the mall with your friends is getting their advice on everything you pick up. So many fashion applications focus on one person and what they want. Mallzee takes it to the next level and make a fashion application actually a fashion social media application.
(Video from AngelList)
The founders of Mallzee believed that shopping should not be affected by finding time to go to the mall. They wanted to achieve an easier way to get shopping done. Mallzee is home to hundreds of store ranging from name-brand stores to one of kind boutiques. Mallzee is growing popularity and now has over two million users (CrunchBase, 2014).
(Screenshot from Mallzee‘s website)
The application is sometimes known as Tinder for fashion because of the similarity in swiping one way or the other depending on whether you like something or not. Swipe right if you like and to the left if you don’t! It is as simple as that. Mallzee also creates style quiz that allows the application to better highlight items that it believes you would be more likely to like (Spence, 2013). Features like this is what creates that personal shopper feel. It is catered to the user. To find clothes, you can start with a category and then get more specific with price range, color, and more until you find something that interests you. If you can’t decide whether you want to buy an item or not, that is when the social aspect kicks in. You can ask other users to weigh in on their opinion by liking, disliking, or commenting on the item. This gives the experience of having your friends by your side while shopping. This application takes it a step further though, if enough of your friends dislike the item, Mallzee will actually disable the buy button so you many not purchase it (O’Hear, 2013). Even your friends cannot do that to you at the mall!
(Screenshot from Mallzee’s Pinterest profile)
Something I found interesting and different about Mallzee is that they have their own social media accounts on other networking sites. Mallzee has their own Pinterest, Google Plus, Twitter, Facebook, and Instagram which they utilize to share about the fashion industry instead of just update you on their company. Having other social media accounts almost personifies Mallzee and makes it more of a brand name. By looking at Mallzee’s Pinterest, you get a better feel for the application as a whole. It gives the application its own style and personality. Not only are you using the application, but you are following them and learning more about them. This makes Mallzee feel way more interactive and personal.
CrunchBase. (2014). Mallzee.com. CrunchBase. Retrieved from https://www.crunchbase.com/organization/mallzee-com
O’Hear, Steve. (December 3, 2013). Mallzee is a tinder-esque shopping app that lets your friends play fashion police. TechCrunch. Retrieved from http://techcrunch.com/2013/12/03/mallzee/
Spence, Ewan. (December 6, 2013). You’re either a dedicated follower of fashion or have mallzee on your iphone. Forbes. Retrieved from http://www.forbes.com/sites/ewanspence/2013/12/06/youre-either-a-dedicated-follower-of-fashion-or-have-mallzee-on-your-iphone/